Boynton Plastic Surgery
Dr. James Boynton is an outstanding cosmetic and reconstructive surgeon in Houston. He hired to me to write a newsletter, sent out to his patients through Solution Reach, that focuses on a newsworthy procedure or technique while also granting readers a peek “behind the scenes”. The goal is to create a dialogue with his patients, through the newsletter’s content and tone, that will make them feel like a valued member of the Boynton Plastic Surgery family while also acting as a subliminal reminder to book an appointment. To date, the newsletter is averaging about a 23% open rate with a 6.8% click through rate which is well above the industry average.
Newsletter //// Copy //// Tone