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Dr. Gene Alford

Dr. Gene Alford

Dr. Eugene Alford is one of the leading facial plastic and reconstructive surgeons in the country with an incredible personal story. He hired me to create and write a monthly newsletter for him focusing on a specific procedure or issue of interest that would help boost his SEO while also engaging his patients. To date, the newsletter open rate varies between 25-32% with a click through rate of 6-12% which is way above the industry average.  In addition, I rewrote all of the copy on his website, making it more consumer friendly which meant translating complicated medical jargon, and procedure descriptions into language that the average viewer could understand. I was also charged with subtly shifting the emphasis of the site from his reconstructive work onto his cosmetic work.  

 

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