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LARC is a Los Angeles based architecture firm that designs residential and commercial spaces in both the United States and abroad. Known for creative designs that reflect their client’s individual taste, that aim for a low impact on the environment and that integrate seamlessly within their surroundings, LARC has recently embarked on a complete re-design of their website and hired me to write the content. The goal is to veer away from the stiff, formal tone and phrasing that is typical of most architecture sites, and create copy that reflects LARC’s design philosophy as well as the unique personalities of founders Leslie Thomas and Greg Doench.


Copy //// Branding