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Two Hands Four Paws

Two Hands Four Paws

Two Hands Four Paws (2H4P), the oldest canine rehabilitation center in Los Angeles, hired me to write the copy for their newly designed website. I wanted the content to not only reflect the warm, caring nature of the 2H4P staff, but also their dedication to helping dogs of all shapes and sizes, regardless of age or injury. Working with web designer Rob Sherman, I reorganized the navigational flow to better emphasize the breadth of treatment options available. I then created clear, compelling copy to explain the purpose and benefit of each treatment while keeping the tone upbeat, professional and fun.

Tone   ////   Copy