WORKSHOP/CoOp is an online fashion company featuring artisan made accessories that are ethically produced in co-ops around the world. Founder Leslie Thomas asked me to get involved at the beginning as a creative strategist, working with her team to help define the brand. I then wrote all the copy for the website as well as the shopping cart, blogs, newsletters, Facebook posts and marketing materials. The initial challenge was finding the appropriate tone between the joy, and fun of shopping, and our mission to empower the women of the world by paying them a fair wage.
Currently, we are working on raising the funds to expand the line into clothing as well as accessories with a newly redesigned website as well as a Facebook campaign to build awareness and increase interest.
CONTENT SERVICES :
Tagline //// Branding //// Copy //// Tone //// Blog //// Newsletter